Facebook Ads vs Instagram Ads: 6 Facts to consider about budgeting!
Where should you market your social ads budget, to Facebook or Instagram? Learn how to do ads marketing based on your goals.
Despite everything amazing going on with Meta – the company is previously known as Facebook – advertising options on Facebook and Instagram are expected to be the same as we have seen them before!
One positively looks forwards to public hearings as they will encourage the company to address its shortcomings.
However, for the most efficient budget allocation and a prominent workable strategy, it is suggested to approach the two portals in a case-by-case study.
So when both, Facebook and Instagram are good options for marketing simultaneously and when is it good to prefer both of them? The answer will be decided by the 6 considerations:
- Audience reach
- Ad format
- Audience consideration stage
- Supporting text content
- Organic efforts within the platform
- Campaign management resources
- Increase Your Audience Reach By Up To 25%
As of January 2021, 75% of all Facebook users are also using Instagram. This points out that up to 25% more reach by running your ads on both portals.
However, this is an average, the actual incremental reach could be a little bit. To assure the notable reach gain, use the Audience Size estimator tool to analyze the size of the potential audience on each platform.
- Benefit From Each Platform’s Unique Ad Formats
Instagram never stops evolving all of its ad formats, now supporting some basic eCommerce features.
Even so, Instagram is a great place for general inspiration and idea browsing.
Facebook, meanwhile, never included the high-end formats that would attract more users the way an Instagram ad attracts.
Consider running your ads only on Instagram if the imagery is one of your main considerations, especially if it is made for creating a great memorable impact.
- Tap Into Your Audience’s Intent
Facebook and Instagram users gravitate in different opposite directions when we talk about their intent.
Every platform attracts users that are at different stages of the marketing funnel. Yet Instagram tends to win the game every time by upper-funnel behavior encouraging browsing and a high engagement rate with the visual ad assets.
- Tailor the Supporting Text Content
Instagram is a basic visual channel. While users can get through some supporting text, Facebook is a good channel to use if you are planning to share much information, as this gets shared with the ad unit.
- Develop Synergies With Your Organic Efforts
Whether on Facebook or Instagram, your ad is going to be related to your profile – and your organic feed, through the extension. If your organic feed has not become active for some time, you should gear up organic activity which will make way for a paid social campaign.
Paid ads are a great scope for connecting with people and they see your organic profile.
- Resource Allocation to Optimize Each Platform
Numerous reporting and setup tools are commonly shared between Facebook and Instagram. To get the best performance and analysis of results, you should have a deeper understanding of every platform.
The specialized resources with sufficient knowledge of each platform are needed for everything, also you should have much time to invest in handling each platform. If this does not apply to your team, keep away from stretching your resources too thin and you should just keep the main focus on Facebook or Instagram.