Instagram is still a top social media platform if you are thinking of influencer marketing.
In this current era of State of Influencer Marketing by Linqia, 93% of marketers agree with the fact that Instagram is the most suitable medium for influencer marketing.
Also, you can effortlessly use your Instagram newsfeed to reach any target audience via influencers, 73% are making use of Instagram Stories and 37% are using Instagram Reels for marketing.
Selecting between Instagram and other social networks is just a simple process. Without the assistance of the right influencers, you are not going to get any huge benefit from any platform or social network.
In this article, you’ll go through 4 basic ways of choosing the right influencers for your influencer marketing campaigns.
- Make your business goals clear in mind
Before you begin with the influencer’s vital metrics like engagement rate and the number of followers, you have to be very clear about your business goals.
Step back and find out why and how you would like to use Instagram influencer marketing campaigns.
Why Do You Need Influencers?
What specific objectives are you keeping in your mind for influencer marketing?
The three primary goals should be:
Raising brand awareness
For leads or sales
Enhancing your Instagram followers
Your choice of influencer is going to depend upon the objectives.
For example, enhancing your Instagram followers count will need you to make create competitions or quizzes by using a specific hashtag.
Roping in an influencer who would be able to participate in the competition and ask his/her followers to jump in the scenario with positive intentions is the right way to go.
Alternatively, sales and lead generation will require some kind of affiliate marketing and discount codes.
So, you will require a partner with influencers whose audience will surely buy your product.
Do they fit your brand’s personality?
The influencer should blend incorrectly with the brand’s identity or with the products you want to sell.
If brand alignment is missing, your campaigns will create very low ROI.
Having a straightforward concept of influencer campaign goals is a necessary step to finding an influencer that nearly resembles your brand.
For example, an influencer who is famous for traveling on a budget is the go-to choice for promoting low-cost travel gear.
Choosing a model who offers beauty tips is a total no-no for such kind of venture.
For example, Canon has put a big focus on professional photographers to drive their latest innovations on Instagram.
- Look for genuine engagement
Engagement is one of the most important matters of Instagram influencer marketing.
The average engagement rate for any Instagram influencer is about 3% in 2021, the influencers who are having less than 1,000 followers will register the highest engagement rate of 8%.
- Explore Hashtags Related To Your Brand
It is quite better to select the Instagrammers who are already into your brand or products’ business. They would be your next influencers in order to promote your brand.
You can use some keywords that will be helpful in showing the Brand Or Target Audience
You can also begin with keywords that describe your brand or target audience well. You should focus on tags that have a substantial number of posts to find influencers.
- Use an influencer platform
All these methods are manual and time-consuming even if they are very useful.
Fortunately, you can make use of an influencer marketing platform to get the right influencers with just some clicks.